![]() ![]() The designer had notified me that the banner printer wanted a file that was at least 150 ppi for a 48” wide banner that meant the digital capture needed to be over 100 MB. The cars have multiple planes to attempt to keep in focus: Tire-to-tire far-front headlight to rear driver’s side tail light the vertical side of the car edge-to-edge on the hood and trunk plus the top of the roof which had a small decal commemorating the convention. I was just not thinking about the shallow depth of field, focus issues, and other problems related to creating a digital file of the tiny car that would be printed to over 48 inches wide. Once I had the first car under the camera I quickly realized that I was in for a challenge. I remember when the client first called me and asked me to photograph several Hot Wheels cars for his convention I thought, “how hard could that be!” - six cars, same size, same angle, same setup…a couple of hours…no problem! They look so “cute” when holding them in your hand, but can look very terrifying when viewing the 150 MB file at 100% size on the monitor. Whenever the next job came in I always had mixed feelings…excited about the challenge, but fearing the technical obstacles in creating an image at this level of enlargement. The cars average 2-1/2” long and would be enlarged to 48” wide banners…a magnification of 16 times life size. For the last couple of years, I have photographed a number of special edition Hot Wheels® cars for semiannual collector shows.
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